You’ve got a great story – let’s tell it like it is. Companies and business units operating in dynamically changing markets need to continuously examine and sharpen their strategic messages. To be effective, your slogans, taglines and mission statements must be absolutely genuine and precisely attuned to the sensitivities of internal and external target groups.

Putting the essence of your organization and its unique brand promise in concise, memorable and compelling words sends a strong signal to your target group. It can also be instrumental in fostering staff identification.

Take advantage of my support in defining your story and putting it into key messages – in the right words for your audience.

➔ Corporate slogans, taglines
➔ Naming of products, services, business entities
➔ Copywriting and editorial services